When making these pictographs I had more trouble finding a 70s invention. I made one for a Taser and another for the Magic 8 ball but the sharp jagged edges of the lightning bolt didn’t feel right when designing the Taser. I couldn’t figure out a way to give a sense of foresight or prophecy for the magic 8 ball, So I pivoted and settled on a refrigerator and a Rubix cube. I wanted to make something that would appeal to someone during these times but quickly found myself trying to rely on the symbols and words that we use today. There are so many symbols that make for shorthanded ways of communicating that we don’t think about, A lightning bolt for electricity, a heart for love, and a skull for death. Each of these symbols has a meaning because of the culture and context we grew up in and when you are making an ad for someone outside that framework it makes you reimagine how you present different concepts.